There are a lot of blog posts online teaching indie developers “how to write proper press releases for their new games,” and they all provide different (and sometimes conflicting) information. It’s confusing.
So, for the past week, I’ve spent my afternoons taking notes on all the useful information within each one, reaching out to established game developers to get their advice on how to write killer game press releases, and talking with PR pros in both game development and outside marketing environments to gather the absolute best information possible on the subject.
This post combines all my findings.
I hope you enjoy it! As always, if you have any questions about this stuff or any of the other things I've written about here, feel free to message me and I'll be happy to help.
